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From:  Dre de Man <dredeman@y...>
Date:  Thu Apr 27, 2000  3:29 pm
Subject:  Re: [vocalist-temporary] Re: how to write a press release? was re: HighSchool Senior Recital


Dear Fiona and list,

I don't have any experience in writing a singer's
press release, but I do have some
years(continental)experience as an editor, so here a
few 'centen'.
You should try to think as an editor. Editors are
busy, that is to say, they get a lot of press releases
and other stuff so they spend a lot of time throwing
them away. So you have to do something, to not be
treated as garbage. Always send a picture in: most
editors are not looking for a singer they want to give
a break, they look for things they can make a nice
page with! If you have a beautiful picture (which does
not mean you have to be beautiful yourself), chances
will become much bigger your concert announcement will
be published.
Furthermore: the editor nmight not want to advise his
readers to go to a concert of a bad singer, so if you
can give any sings that you are good, your changes
will be better as well. Competitons you won,
masterclasses, famous teachers, anything that is true
and that suggests that you are good will help. One of
those things can very well be in the beginning of your

press release. Remember that the editor should become
interested in a few seconds, because that is probably
all the time he will spend on your press release.

Succes,

Dre de Man



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